Lined up into the aisles, attendees stood at the Carhartt Inc. booth waiting for their new khaki hat with a freshly sewn Carhartt Company Gear™ embroidered patch. Two industrial sewing machines and two of the company’s factory employees sewed on over 900 patches the first day. That, along with a special happy hour, kept the booth busy.
Although attendees enjoyed the swag and the beer, their interactions with the company were far more important than the experience, according to Katelyn Donah, senior brand manager, Carhartt Company Gear.