CoolSys To Rebrand All Operating Businesses Under Its Name
Company to transition family of companies to CoolSys name in next 12 to 18 months
BREA, Calif. — CoolSys announced it will be rebranding all of its operating businesses under the CoolSys name over the next 12 to 18 months. Its foundational brands, Source Refrigeration & HVAC (Source) and Service Refrigeration Company (SRC), have changed their names to CoolSys as the first step in a multi-phased brand transformation. Other CoolSys companies, including CRM, Legacy Air and Ron’s Refrigeration, will gradually transition to one unified brand identity this year. Newly acquired companies, Tech Mechanical, BRR Refrigeration, Agape, ABC Refrigeration, Building Air Services, and RSI will take the CoolSys name within 18 months.
“Our rebranding represents a shared long-term vision for CoolSys – to improve the customer experience by providing a seamless, end-to-end solution for all HVACR, engineering, installation, service and maintenance, and energy optimization needs,” said Adam Coffey, CEO of CoolSys. “It also addresses the needs of our commercial customers who increasingly rely on national brands with nationwide capabilities. We are combining all of our business units under one CoolSys brand to strengthen our presence, convey a consistent message, and increase our power in the market.”