The current cycle in commercial HVAC installation focuses on new construction until the market cools, and then comes a search for opportunities among existing buildings. But what if contractors reversed that cycle? What if retrofitting paid the bills and new construction fueled the profit margins?
Doug Eisenhart, vice president of sales, marketing, and service for Cambridge Engineering, said some have started asking, “What would it look like if our business model was built to cover all of our costs on the retrofit market?” Even without going this far, expanding a company’s retrofit offering creates the kind of diversification needed to weather economic ups and downs.