Orlando is pretty popular in the winter. The key is knowing where to go. Many people come down because at least half of the country is covered in snow or otherwise miserable. They come down for a few days of fun rides, fireworks, and/or breakfast with real-life versions of animated characters.
This February, however, thousands more will come to central Florida for the 2020 AHR Expo and winter ASHRAE meeting. They will trade (or at least postpone) all that other stuff for quality time at the Orange County Convention Center, where most will stroll around the aisles, looking for new HVAC offerings and old acquaintances.