Humans are hard-wired to be creative, and that creativity should be encouraged, especially in the work environment. That was the message of Josh Linkner, an author and “innovation expert,” who was the keynote speaker at a recent industry event I attended.
Linkner talked about the need to encourage innovation and creativity in the daily work life, noting that it does not have to result in large transformative changes – it can be applied to many small things, such as how to run a meeting better. He said that everyone has the capacity to be creative, but too many companies fail to adapt and innovative, then they fail.