The question of who is going to buy your business is not typically on the mind of the business owner about to list their business, but it can be just as important as the cash for the sale itself.
When you spend 50+ hours per week building a business and making nearly every decision in the early years, you can’t help but develop an emotional connection. Somewhere along the way, customers and employees become like family. Building your business is likely your biggest professional accomplishment and putting it in the hands of an ill-equipped new business owner is a thought that would make most sellers cringe. Nobody wants their legacy destroyed.