The Hallmark list of holidays and occasions could have HVAC contractors celebrating something every week. Approximately 50 such special events or ceremonies occur every year, and that doesn’t include the more obscure festivities (National Dog Day, anyone?) that some enjoy. With all the opportunities to party and give gifts, finding a balance between social norms and good business can be a challenge. Add to that the idea of observing holidays with a diverse customer base, and contractors could be navigating some sticky situations. Handling the holidays successfully comes down to managing employees and customers effectively and with class.