On November 18, the Geothermal Exchange Organization (GEO) launched a campaign to raise awareness of geothermal heating and cooling as an affordable, renewable, and efficient way of controlling an indoor climate. The campaign centers on one message: “Geothermal: Energy we can all agree on.”
The campaign advertisements feature fictional Eric Marquez, a curly-haired millennial environmentalist and self-proclaimed geothermal spokesperson. The videos can be viewed here.