There was magic at the beginning of the Electric & Gas Industries Association’s (EGIA) EPIC 2019 conference, held recently in Las Vegas in the form of world-renowned mentalist and mind reader Max Major’s opening session. There was magic at the end of the event with a keynote speech by basketball legend Magic Johnson. And if the sellout crowd of contractors in attendance were paying attention during the breakout sessions, there was undoubtedly some magic to bring home to help them grow their businesses.
Presenter Drew Cameron held a breakout session addressing how contractors should be connecting and communicating with homeowners. Cameron pointed out that a lot of contractors fixate on price when that is not what consumers are looking for.