There is plenty of talk about the importance of reviews and the effects that social media has on our businesses. However, there is an underlying factor that you must remember as you push your employees to seek reviews and to post items on Facebook, Instagram, etc. That underlying factor, which you can never forget, is the importance of providing excellent customer service at all times.
Think of the times recently when you have experienced less-than-great customer service. I have been in a hotel where I had a bad experience with one of the hotel employees as I was checking out. Yet by the time I got to my car, I had an email from the hotel asking me to post a review regarding my stay. My immediate thought was that I wished the hotel had spent more time and money on training their front line employees than the money to have a software system that sends out a review request.