A decade of Uber has changed the transportation-for-hire business permanently. Although the service provided through Uber is much the same as a taxi, the startup company has decimated its traditional yellow competitor and opened the market for new competition like Lyft, which began in 2012. No longer subject to hailing a cab on a rainy corner and watching the rate meter tick higher with each minute, Uber and Lyft customers can see the cost, order a ride, and pay for the trip all on their mobile device. The primary difference? Experience.
The experience that customers have with HVACR companies can be a game changer, too, especially when it comes to pricing. Effective pricing procedures are diverse in their applications, but these four concepts can help stop customers from asking, “Why does it cost so much?”