Bradford White Water Heaters Updates E-Commerce Policy for U.S. Wholesalers
New policy driven by two key factors
AMBLER, Penn. — Bradford White Water Heaters, a subsidiary of Bradford White Corporation, has announced a revised e-commerce policy that permits the sale of its products to professional contractors by authorized U.S.-based wholesalers who agree to comply with the company’s online selling and Internet Minimum Advertised Price (IMAP) requirements.
According to Bradford White’s senior director of marketing, Carl Pinto, Jr., the new policy has been driven by two key factors.