Modernize Releases Latest Findings of Customer Sentiments
Release provides insights into homeowners’ budgeting challenges
AUSTIN, Texas — Modernize has released its quarterly homeowner sentiment report, which summarizes research from thousands of U.S. households that are considering window, roofing, solar, or heating and air conditioning projects.
Modernize discovered there was a reduction in the proportion of homeowners considering home improvement projects without having a planned budget. In the first quarter of 2019, 86 percent of homeowners stated that they hadn’t had a budget before considering a project. In Q2 that number declined to 75 percent. In either case, this is relevant to contractors because while many homeowners start their process without having created an advance budget, 79 percent of respondents stated that price was either very important or somewhat important to their choice of contractor. Furthermore, when a homeowner had to pause or cancel a project, 49 percent said it was because the project was too expensive.