As the HVAC industry evolves further in response to new market opportunities, sustainability initiatives, and changing consumer demands, it’s easy to be left at a loss of how to cut through the marketing speak and deliver benefit-driven information to your customers. Putting in the extra work to fully understand how to translate product features into real-world customer benefits will give you an edge in the market. Below is a discussion on how to navigate an industry of new and old considerations across customer demographics. Follow along to understand how you can shift your strategies to build customer relationships through simple communication training of your sales staff.
Is it just me, or does every HVAC product on the market have the same features?