Many contractors think of the word “persuasion” as something negative. When persuasion is used to manipulate and deceive others for selfish gain, it is negative, and this perception holds true.
However, persuasion can be used in a positive way to help others see your point of view for their own good. Done the right way, it creates a winning environment for you and your customer. They get the HVAC system they expect and deserve, and you get a profitable sale that leads to a long-lasting relationship.