Who doesn’t want more traffic from Google? Most HVAC companies hire an SEO agency to perform work to handle their local SEO. But the truth is not all SEO agencies are equal. Below I provide actionable tips you can handle yourself, or you can hold your SEO company accountable for these.

Whenever you perform a search on Google that has a local intent, the Google search results will trigger a local 3-pack. These are the three listings that appear above the organic search results.