Marketing is an ever-changing game for business owners. There are multiple avenues and opportunities for growth through marketing, but not every channel is successful, especially as technology advances. Take telephone marketing, for example. What once was considered a go-to marketing tool for a business is now avoided. In fact, with the implementation of the National Do Not Call Registry, caller ID, and other tools used to ignore phone solicitors, telemarketing is on its way out, much like door-to-door sales.
Martin Hoover, president of Empire Heating and Air in Decatur, Georgia, is one of many contractors that doesn’t use telemarketing for business anymore. Instead, he prefers to use a mix of marketing efforts that create a complete plan.