In an era where consumer focus constantly seems to drift back to what tasks can be done with a smartphone, it is a good business move to notice areas where customers aren’t preoccupied with connectivity — or even budget.
Dehumidification finds itself in one of those sales-potential sweet spots, thanks to an increasingly sophisticated customer base. Recent economic performance may be allowing some customers to think in terms of upgrades that will benefit them, but more importantly, a significant number are beginning to think of health-oriented measures more as standard equipment and less of a luxury or add-on.