Running an HVAC company without technicians is impossible. Hence the industry is buzzing to find and train more technicians. One position that’s not causing as much frenzied chatter, however, is the marketing manager. Marketing is often left to the front desk operator or whoever is available, creative enough, and capable of clear communication. Sometimes, it’s farmed out to the neighborhood kid down the street who is a social media whiz. Not all contractors focus on hiring a marketing manager, but the consequences of that could result in lost revenue, potential brand damage, and a list of other unfortunate events.