In today’s new normal business environment, where sales are no longer easy, talent is in short supply even amidst high unemployment levels, volatility is the new norm, and customers want “more for less – and NOW,” finding strategies to stand out from the crowd is no longer innovative; it’s required to survive. Companies are turning to the supply chain to make that happen.
As much as any executive is interested in elevating business performance, the supply chain offers not only an answer to that need but a solution to the hot topic in today’s information-overloaded society — how to have an effect on time. Every one of my clients is interested in time — finding a way to get the most essential priorities accomplished each day; shortening lead times; making rapid, well-informed decisions; accelerating new product and service introductions; etc. Thus, being known as “the strongest link in your supply chain” is pivotal to success.