Smart sales tools, strategies the focus of Unified Group’s Sales Forum
BROADVIEW, Ill. — If marketing tells a customer why they should choose a particular service, product, or brand, then customer service is what keeps the customer coming back — or not. In today’s digital world, both creative marketing and exceptional customer service must work together to help businesses increase potential clients and sales.
Recently, The Unified Group hosted a Sales Forum in Houston, with more than 25 members in attendance to share best practices on everything sales-related — from making the first impression, to marketing strategies designed to bring in new maintenance contracts. Members also shared the technology they use for client relationship management (CRM) and estimating jobs. Participants left the session with a wealth of information to implement within their own sales process.