ServiceTitan Names Guy Longworth as Company’s First Chief Marketing Officer
Company expands team with former Intuit QuickBooks executive and Sony PlayStation marketing chief
LOS ANGELES —ServiceTitan announced that Guy Longworth, a veteran executive with more than 30 years of experience in sales and marketing for global brands, will join the company as its first chief marketing officer.
Longworth most recently served as global chief marketing officer and senior vice president of Intuit Small Business and Self-Employed Group (QuickBooks), where he launched the 2018 “Backing You” campaign. It was the first integrated global marketing campaign that significantly accelerated customer and online revenue growth. Prior to Intuit, Longworth was senior vice president of marketing for Sony PlayStation, where his team was responsible for the 2013 launch of the PlayStation 4, which was the most successful gaming console launch in history.