My favorite customer is not the new customer, as strange as that may sound, but I can’t have my favorite customer without first getting a new customer. So, let’s say I have a new customer, they called for service, and our technician did a jam-up job and really impressed them. They were also impressed with our company, and even signed up for a service agreement or maintenance plan.
That’s the goal, right? Attract them, book them, impress them, sign them, and keep them. But wait, there’s more. Let me run down the list of my customers and see if you can guess which one is my favorite: