ATLANTA — While IAQ has received more homeowner attention over the past few years, many contractors are still not offering those products during their sales pitches. They might be missing a golden opportunity because, according to Aprilaire, those that do are reaping the benefits.
“We are finding that contractors who measure their business metrics are finding success in selling these products,” said Mike Rimrodt, Aprilaire’s vice president of marketing. “These contractors are not just about top line revenue but are measuring all the different metrics that make a successful contractor. If you are a contractor that looks at these numbers, you realize how IAQ can help you. It is tied so heavily into what you are already doing. All your metrics start to explode when IAQ is added. When you see contractors that understand that — and wrap into that the consumer trend where they are getting more interested in what they are breathing and how it affects them — it is a combination where contractors can really make a lot of money.”