Most of us try to figure it out on our own. We’ve got brains, after all. Certainly, our technical skills are beyond reproach. So we think, once we settle on our plan and get this thing going, marketing our business should be easy. Right?
Well, it could be a lot easier … except for one small thing. We often don’t settle on a plan. Planning is the first step to figuring out the way forward. Yet in reality, it’s the last thing many people want to do.