Search engine optimization (SEO), as technical as it sounds, is critical for a distributor to be found online. In fact, a search engine like Google is where most customers are starting their searches for products, services, or suppliers, according to our ongoing survey of more than 10,000 end users across distribution segments.
When you optimize your website for specific keywords or phrases, like “Trane,” “heating units,” or “commercial air conditioner repair in St. Louis,” you increase the chance the right prospect will land on your website and call you instead of the competition.