Gone are the days of one-way communication from the contractor to the prospective customer. In today’s digitally native society, social media provides an impactful and engaging platform that enables businesses to interact directly with customers. Through social media engagement HVAC contractors can increase new client referrals, customer loyalty, website traffic, and more.
As a contractor, your reputation is an invaluable asset. What homeowners say about your HVAC business matters, and that’s especially true when it comes to what customers are saying on social media. Here are four reasons why you should develop a social media presence to support customer service.