There are few truths in an uncertain world, but here is one of them: Without leads, your business will go under — no exceptions.
This fact is why I, and many other marketing professionals, have a job today. Gone are the days of throwing your name into the phone book of your choice in your area or putting your number on the side of a truck and watching the phones light up. In today’s ever-evolving world, the complexity of marketing seems to grow every day.