It’s no secret to anyone in the HVAC industry: Homeowners want to save money. And with heating and cooling accounting for nearly half the energy use in a typical U.S. home, it’s not a surprise that the market for energy-efficient products continues to remain strong. According to a recent study by Zillow, energy efficiency ranked among the top priorities during a home search.
So when it comes to “going green,” is it more about saving the environment or saving money?