With the internet available at the fingertips of nearly every prospective customer, any bit of information someone could want is only a tap and swipe away — which includes information about your HVAC company.
All of us consume content differently now because of this constant internet access.The old standby when you needed a referral for a trustworthy air conditioning or heating company was to ask a friend. While some of that old school word-of-mouth referral traffic is still out there — more and more of us are turning to Google instead of our friends and family.