Marketair, HydroKleen Form U.S. Marketing Alliance
EDISON, N.J. — Marketair, a provider of HVACR installation and service accessories for ductless mini-split (DMS) and unitary air conditioning systems, formed a marketing alliance with HydroKleen on June 1 to promote U.S. contractor licensing for the Queensland, Australia-based company’s globally-renowned HVACR branded DMS cleaning program.
HydroKleen, which has already established licensee and Master Licensee networks in Scandinavia, Canada, Europe, Asia, and Australia, is relying on Marketair to initiate its U.S. market penetration and help recruit its national network goal of a approximately 500 licensees. Since the program is marketed as cutting-edge indoor air quality (IAQ), Marketair will also help recruit U.S. health organizations for brand approvals and promotion, similar to HydroKleen’s exclusive endorsement from the National Asthma Council — Australia. W. Williams Air Conditioning, Groves, Texas, and Ralph’s Air Conditioning, Conroe, Texas, are the first U.S. HVACR licensees.