Recently, I wrote about the four principles that Jack Taylor and his son, Andy, put in place in order to grow Enterprise Holdings into the largest car rental company in the world. Coincidently, shortly thereafter, I received an email newsletter from the Better Business Bureau (BBB) of St. Louis that explained in detail how a company, specifically an HVAC company, should go about implementing those principles within the business.
The email included eight core values that separate great companies from good companies, and they are all built around trust. And remember … it might take a long time to develop that trust, but it can take less than a minute to completely destroy it.