Just about everyone is familiar with Uber’s dynamic (or surge) pricing model, which increases or decreases fares based on the supply of drivers compared to the demand of riders. So, for example, if only one driver is available and 10 people are asking for a ride, then Uber automatically increases the fare. This is not a new pricing model, as hotels and airlines have been using it for years.
But now, some are calling for the same model to be used in the HVACR contracting world, especially during peak times like summer, when demand for technicians often outstrips supply. While this may raise profits in the short term, some believe that it could lead to frustrated customers in the long run.