HVACR distributors exist to sell HVACR equipment and components. In a nutshell, the more sales, the better.
However, as today’s marketplace darts into digitization, many distributors are struggling to keep pace. When it comes to the fork in the road that separates offline or online, numerous distributors are stuck scratching their heads when it comes to which direction to take. Additionally, when choosing a path, they’re left pondering the potency of what works best. Offline, is it print, radio, or television? Online, are dollars best spent on social media, mobile apps, search engine optimization, pay-per-click, or retargeting?