Editor’s Note: This is the first in a three-part Create Smarter Businesses series. The two subsequent articles are scheduled to appear in June and July.
In the technology-driven age, data plays a vital role in helping distributors gain a competitive advantage. Both structured and unstructured data have the potential to unlock valuable operational patterns and trends that decision makers can use to improve processes. To reap full benefits, business leaders must first understand the two types of data, how they work, and their capabilities.