OK, it’s March.

Most distributors probably don’t think of March as the prime planning season, but experience dictates that a lot of us procrastinate. After putting things off for a couple of months, many fail to see a major explosion or crash in our businesses, let out a sigh of relief, and move ahead as if nothing happened. Truth is, nothing immediate happens when we fail to carry out this important task. Instead, the phenomenon builds on itself and creates a gradual drag on our business, which creates a headwind that ultimately leads to systemic issues.