Having been in the HVACR industry for more than four decades, I’ve seen much change. One philosophy that never changes is when a dealer starts selling your product(s), jump on and enjoy the ride. At mta360, we provide marketing and advertising services for dozens of distributors and hundreds of dealers across the U.S. and Canada. Having attended many Heating, Air-conditioning & Refrigeration Distributors International (HARDI) events over the years, one thing rings clear: HARDI brings smart and knowledgeable speakers that present useful real-world information. Hopefully you’re able to implement some of their strategies, processes, tactics, and ideas to enhance your business.
However, at a recent HARDI meeting, I asked myself if the information that was being conveyed is relevant to both the distributor and the dealer, or if we are so focused on building great distributorships that we’re missing the greater level of opportunity. Broadening the scope of what’s being presented by providing information to help distributors help their customers/dealers grow their businesses is the No. 1 way to build dealer loyalty.