With the 2017 summer season in the books, distributor management teams now focus on the execution of the winter logistics and sales plan, while studying the outlook for next year. While weather always provides the potential to adjust our sales, there is no doubt that when utilizing good data, effectively trained and supported management teams can design and execute better strategies to reach their goals.
Our recent Sales and Marketing Optimization Focus conference in Philadelphia was packed with specific ideas and professional development content to get your team ready for the seasons ahead. There is a reason that the Philly event was the biggest FOCUS conference in HARDI history. HARDI members are discovering that the HARDI FOCUS conference schedule is the centerpiece of their management team skill-building strategy. The attendance at each FOCUS conference this year has evolved to include not just distributor principals, but the distributor personnel most likely to benefit from the professional growth opportunity of each event.