Online reviews are a good example of the positive and the negative of the internet. They can be a great way to help decide which products and services to buy. They can be a great way to help others make these decisions. And they can be a fount of lies.
Because the internet makes it easy to fake who you are, many user reviews are faked. Still, 78 percent of people believe online reviews are reliable, according to a recent survey by ReportLinker.