As everyone is aware, there’s a pretty massive upheaval going on in distribution and supply chain. The source of this upheaval links to a name with the world’s longest, highest-volume river: Amazon. While it’s virtually impossible for any of us to disrupt or totally stem its flow, we can all learn how to compete with, or even learn from, the aptly named company’s online presence and strategies.
Once we’ve identified a challenge that Amazon presents to the industry, the next step is to come up with some solutions. That’s where Site-Seeker comes in: to create an online marketing program tailored to helping distributors move more products to and through their contractor customers and into the hands of the end-user. This is the goal of HARDI ROCs. At this point, having a well-articulated strategy for online is table stakes for competing against the Amazons of the world.