To answer the challenging question of my headline, I have to raise an answer that mimics an attitude I frequently hear in the HVACR industry. From weathered executives to fresh-faced counter people, I’ve heard comments about the unexciting aspects of our industry and how it isn’t at the forefront of many young people's career track. Those comments, however polite, are almost always apologetic. “Gee, it’s not the most exciting industry,” or something similar, are a familiar refrain when the discussion turns to the recruitment of young talent. It has the aura of mounting black paper crepe in a room for a memorial service.