Those 90-degree days sure do help business. No doubt the heat is our best salesperson. It’s amazing how, as the thermometer spikes, our outside sales reps seem to all transform into rainmakers. In the Northeast, we enjoyed a particularly warm June, and I’m happy to see that our friends in the Southeastern, Southwestern and Western regions benefited from the same weather.
The only drawback to this is that we can become so busy just trying to keep up with the pace that our big-picture strategic plans sit on the back burner. Booming business is a legitimate reason for that, but it’s important to get your eyes back on the larger goals as soon as the summer rush tapers off. Don’t fall into the trap of celebrating those sales without evaluating where you stand compared with your year-end, three-year and five-year plans.