Do you say, “I want to be the biggest, baddest, most profitable wholesale supply house in my market,” but you’re unsure how to do it? The answer is simple, but the execution and implementation are what separate the winners from the losers. The answer to the big question of how to grow is simply to exceed your customers’ expectations. It sounds easy, but the fact is that it isn’t, and many companies today fail to come close to meeting customers’ needs, let alone surpassing their expectations.
The truth is that, regardless of the market you are in, most of the supplies you sell are available from competitors; even worse, people can purchase them online. You must know exactly why your customers buy from you. If they buy because you have the lowest price in town, there is a good chance you will soon be out of business. You need to ensure that your customers’ buying experience is superior and the service is flawless.