In the sports world, the “sweet science” refers to boxing. You punch, weave, display footwork and work on endurance. In short, you practice a variety of disciplines to become a winner.
HARDI’s sales and marketing conference, held March 22-24 at the Hard Rock Hotel in San Diego, resembled a training camp for the sweet science of making the deal. A disparate group of sales and marketing people were able to share their insider views with the more than 200 attendees (a near record) covering areas that included sales, psychology, media relations, time management and improved data usage for selling.