For the misguided readers who tell me that you actually read my columns, it’s probably occurred to you that I find behavioral economics fascinating. Had this discipline existed when I was an undergraduate, I conceivably could have gone in a different direction. (For those who read the Freakonomics Fellows or Malcolm Gladwell’s books, you understand.)
What I find fascinating about these writers is that they often blast through conventional wisdom, and their brainpower shines through their books. Now, this isn’t hero worship, because they COULD be wrong, but it's their approach, style and the logic they lay out that I find so compelling.