If an editor receives an incendiary headline for a proposed article like the one above, it is almost guaranteed to get their attention.
I received an email with the beginnings of an article that the author was interested in being published without his byline appearing. A simple truth: No one gets an article published unless they identify themselves. However, I was intrigued enough by the assertion AND the verification of his survey that it interested me. It was a novel approach for a trade publication, but no name, no byline. The result is that I decided to write an article about the article because it sheds light on one of the most constantly vexing issues in the wholesale business: price.