A central pillar of EVERY customer-driven enterprise rests on several simple premises: What does a company have to offer and what does the customer want to buy?At the risk of oversimplifying, one can create the product, wind up the marketing monster and create the demand. That’s one theory. The other, of course, is to recognize or discover a demand (that might not be obvious) and fulfill the need. Watch the customers flock.
You could probably line up both sides of the discussion with experts explaining which way works in the “real world.” Unlike science, where a double-blind study is the (often) arbiter of what is effective and what fails, in the business world, final analysis is often judged on the current state of belief.