The words constant contact are synonymous with a professional email campaign, but to me, these words stand for something more profound and significant. Constant contact is literally how I survive as a salesman. I would not be able to pay my bills or take care of my family without the use of constant contact. My boss may sign my paychecks, but the money comes from my customers. If I were a stranger to my customers or someone who only occasionally stopped by to visit, they would simply do business with another supply house.
If I changed my tactics and decided to send just to my customers a faceless email campaign, I am sure I would only see a trickle of business at the very best. I believe constant contact must come in a variety of ways. The different forms of contact are the key to unlocking the hidden potential of your account base. You might think that you have a mature account base and that you already have all of your customers’ business, but the truth is your customers probably have more business to offer you that you are not even aware of. You might be surprised at how much more is obtainable with a constant contact program.