HARDI Conference to Emphasize Technology, Profitability
COLUMBUS, Ohio — Heating, Air-conditioning & Refrigeration Distributors International (HARDI) announced the lineup of presenters for its second Focus Conference of 2015, Marketing and Sales, which will be held April 12-14 in Charleston, South Carolina.
Leading the event are the Bluff brothers, Brian and Eddie, who run an Internet marketing firm specialized in social media, marketing analytics, web development, content marketing, and search engine optimization. Brian Bluff, a naval veteran, previously held leadership roles at various companies, including vice president of marketing at Rome Research Corporation, which provides communication and information services for the U.S. Department of Defense. Eddie Bluff has 20 years experience in sales, marketing, and business development. They will lead two sessions: one focused on social media and the other on utilizing available technology resources to boost personal productivity.