Distributor marketing strategies are evolving as they embrace advancing technology and the changing sales landscape. This isn’t an instant process though, and questions about what is effective as well as debate about what is necessary are becoming more prevalent for the HVACR distributor. Taking those challenges head on are people like Lauren Roberts, vice president of marketing for cfm Distributors Inc., Kansas City, Missouri, and Amy Watson, marketing manager for Koch Air, Evansville, Indiana.